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Glossary of Piwik PRO terminology

January 23, 2018

Metrics Glossary

Main Metrics

Actions – The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or clicks on outbound links.

Bounces – Number of visits that started and ended on the current page. This means that the visitor left the website after viewing only that page.

Downloads – The number of times a link to a document or media file was clicked.

Entrances – Number of visits that started on the current page.

Exit rate – The percentage of visits that left the website after viewing the current page.

Impressions – The number of times a content block, such as a banner or an ad, was displayed on a page.

Outlinks – The number of times a link to an external URL was clicked.

Pageviews – The number of times a page was visited.

Searches – The number of visits that included a search for a keyword on your website’s search engine.

Unique Clicks (Actions) – The number of visits that involved a click on link. If a link was clicked multiple times during one visit, it is only counted once.

Unique Downloads – The number of visits that involved a click on link to a document or media file. If a link was clicked multiple times during one visit, it is only counted once.

Unique Outlinks – The number of visits that involved a click on an outbound link. If a link was clicked multiple times during one visit, it is only counted once.

Unique Pageviews – The number of visits that included a particular page. If a page was viewed multiple times during one visit, it is only counted once.

Unique visitors – The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.

Users – The number of users logged in on your website. It is the number of unique active users that have a User ID set (via the Tracking code function ‘setUserId’).

Visits – If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.

Secondary Metrics

% Search Exits (Actions) – The percentage of visits in which the visitor left the website after searching for a Keyword on your Site Search engine.

Actions per Visit – The average number of actions (page views, site searches, downloads or outlinks) that were performed by visitors.

Avg. Visit Duration (in seconds) – The average duration of a visit.

Avg. generation time – The average time it took to generate a particular page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower ‘Avg. generation time’ means a faster website for your visitors!

Avg. time on page – The average amount of time visitors spent on the page (as opposed to time spend on the entire website).

Bounce Rate (Actions) – The percentage of visits that started on the current page and left the website straight away.

Clicked in search results – The number of times a page was visited after a visitor did a search on your website, and clicked on this page in the search results.

Content Interactions – The number of times a content block was interacted with (ex. a ‘click’ on a banner or ad).

Conversion Rate – The percentage of visits that triggered a goal conversion.

Events with a value – Number of events where an Event value was set

Exits – Number of visits that ended on the current page.

Interaction Rate – The ratio of content impressions to interactions.

Maximum value – The maximum value for an event

Minimum value – The minimum value for an event

Search Results pages – In some cases visitors will search on your website, and click “next” to view more results. This is the average number of search results pages viewed for this keyword.

Searches (Actions) – The number of visits that involved a search for a particular keyword on your website’s search engine.

Total Pageviews – The total number of times a page was visited.

Total events – Total number of events

Total value – The sum of event values

Reports Glossary

All Referrers (Referrers) – This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Browser Plugins (Visitors) – This report shows which browser plugins your visitors had enabled. This information might be important for choosing the right way to deliver your content.

Browser engines (Visitors) – This report shows your visitors’ browsers broken down by browser engines. The most important information for web developers is what kind of rendering engine their visitors are using. The labels contain the names of the engines followed by the most common browser using that engine in brackets.

Browsers (Visitors) – This report contains information about what kind of browser your visitors were using. Each browser version is listed separately.

Campaigns (Referrers) – This report shows which campaigns led visitors to your website. For more information about tracking campaigns, read this article

City (Visitors) – This report shows the cities your visitors were in when they accessed your website.

Configurations (Visitors) – This report shows the most common overall configurations that your visitors had. A configuration is the combination of operating system, browser type and screen resolution.

Continent (Visitors) – This report shows which continent your visitors were in when they accessed your website.

Country (Visitors) – This report shows which country your visitors were in when they accessed your website.

Custom Variables (Visitors) – This report contains information about your Custom Variables. Click on a variable name to see the distribution of values.

Downloads (Actions) – In this report, you can see which files your visitors downloaded. In Piwik PRO a download is counted as the click on a download link – regardless of whether the download was completed or not.

Entry page titles (Actions) – This report contains information about the titles of entry pages that were used during the specified period. Use the plus and minus icons on the left to navigate.

Entry pages (Actions) – This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during their visit.
The entry URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Exit page titles (Actions) – This report contains information about the titles of exit pages that occurred during the specified period. Use the plus and minus icons on the left to navigate.

Exit pages (Actions) – This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user viewed during their visit. The exit URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Keywords (Referrers) – This report shows which keywords users were searching for before they were referred to your website. By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Length of Visits (Visitors) – Here, you can see how many visits had a certain total time duration. Initially, the report is shown as a tag cloud, more common durations are displayed in a larger font. Please note, that you can view the report in ways other than as a tag cloud. Use the controls at the bottom of the report to do so.

Outlinks (Actions) – This report shows a hierarchical list of outlink URLs that were clicked by your visitors. An outlink is a link that leads the visitor away from your website (to another domain). Use the plus and minus icons on the left to navigate.

Page Titles Following a Site Search (Actions) – When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website. Use the plus and minus icons on the left to navigate.

Page URLs (Actions) – This report contains information about the page URLs that were visited. The table is organized hierarchically, so the URLs are displayed as a folder structure. Use the plus and minus icons on the left to navigate.

Page titles (Actions) – This report contains information about the titles of the pages that were visited. The page title is the HTML <title> Tag that most browsers show in their window title.

Pages Following a Site Search (Actions) – When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked on the most after an internal search. In other words, the list of the pages most frequently searched for by visitors already on your website. Use the plus and minus icons on the left to navigate.

Provider (Visitors) – This report shows which Internet Service Providers your visitors used to access the website. You can click on a provider name for more details.
If Piwik PRO can’t determine a visitor’s provider, it is listed as IP.

Referrer Type (Referrers) – This table contains information about the distribution of the referrer types.
Direct Entry: A visitor has entered the URL in their browser and started browsing on your website – they entered the website directly.
Search Engines: A visitor was referred to your website by a search engine.
See the “Search Engines & Keywords” report for more details.
Websites: The visitor followed a link on another website that led to your site.
See the “Websites & Social” report for more details.
Campaigns: Visitors came to your website as the result of a campaign.
See the “Campaigns” report for more details.

Region (Visitors) – This report shows which region your visitors were in when they accessed your website.

Search Categories (Actions) – This report lists the Categories that visitors selected when they made a Search on your website. For example, Ecommerce websites typically have a “Category” selector so that visitors can restrict their searches to all products in a specific Category.

Search Engines (Referrers) – This report shows which search engines referred users to your website. By clicking on a row in the table, you can see what users were searching for using a specific search engine.

Search Keywords with No Results (Actions) – Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve visitors’ experience on your website.

This report lists the Search Keywords that did not return any Search result: maybe the search engine algorithm needs to be improved, or maybe your visitors are looking for content that is not (yet) on your website?

Site Search Keywords (Actions) – This report lists the Search Keywords that visitors searched for on your internal Search Engine. Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, and it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors’ experience on your website.

Social Networks (Referrers) – In this table, you can see which websites referred visitors to your site. By clicking on a row in the table, you can see which URLs the links to your website were on.

Visits by Day of Week (Visitors) – This graph shows the number of visits your website received on each day of the week.

Visits by Visit Number (Visitors) – In this report, you can see the number of visits who were the Nth visit, ie. visitors who visited your website at least N times.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

Visits by days since last visit (Visitors) – In this report, you can see how many visits were from visitors whose last visit was a certain number of days ago.

Visits per local time (Visitors) – This graph shows what time it was in the visitors’ time zones during their visits.

Visits per server time (Visitors) – This graph shows what time it was in the server’s time zone during the visits.

Websites (Referrers) – In this table, you can see which websites referred visitors to your site. By clicking on a row in the table, you can see which URLs the links to your website were on.