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How to track how many users open and read my newsletter emails (using a pixel / beacon)?

May 23, 2018

You can track how many people open and read your newsletter by adding a small image beacon (pixel) to your newsletter emails.

Please add the following HTML image code in your newsletter:

<img src="https://example.piwik.pro/piwik.php?idsite=YOUR_PIWIKPRO_WEBSITE_ID&rec=1&bots=1&url=https%3A%2F%2Fexample.com%2Femail-opened%2Fnewsletter_XYZ&action_name=Email%20opened&_rcn=internal%20email%20name&_rck=newsletter_XYZ" style="border:0;” alt="" />

Now, whenever someone opens and reads the newsletter, you will see a new “Page title” entry for “Email opened” in your Actions -> Page Titles Report. This information will also be displayed in the Visitor Log.

In this example code snippet example, please replace:

  • https://example.piwik.pro with your Piwik PRO instance’s URL;
  • YOUR_PIWIKPRO_WEBSITE_ID with your Website ID.