Go Back

Visitor Reports – Overview

January 23, 2018

Overview is the first report category. It displays a graph vs time with basic visitor information and numerical reports for the chosen time period. By default, all visits are displayed, but you can also view data from certain segments.

You can choose how many different metrics are plotted by clicking on the line graph icon located under the Evolution over the period title.

By hovering on the ‘Visits Over Time’ section you can export the graph and add notes.

Below the graph, there is a summary of the key overview metrics presented as sparklines.

Relevant Piwik PRO metric definitions:

  • Visit is a single session of a visitor browsing the website. It counts until they become inactive or visit a page for more than 30 minutes. If a visitor comes to your website for the first time, it will be counted as a new visit.
  • Unique Visitor is someone who accesses the website and is uniquely identified by a first-party cookie. If for some reason the visitor can’t accept the cookie (if they have disabled, blocked or deleted cookies), the IP and browser configuration will be used. A visitor identification cookie is valid for two years. Each visitor is only counted once, even if they visit the website multiple times a day.
  • Average visit duration refers to the average time visitors have spent on the website, measured between their first and last action (e.g. page view, download, outlink click) during a visit.
  • Bounce rate refers to the percentage of visits that only had a single page view. This means, that the visitor ‘bounced’ and left the website directly from the page they entered on.
  • Pageviews refers to the total number of times a given page was loaded.
  • Unique pageviews is a subset of pageviews, which excludes multiple views of the same page during one visit.
  • Downloads states how many times any of the files available on the website was downloaded.
  • Unique download is a subset of downloads, which excludes multiple downloads of the same file during one visit.
  • Outlinks refers to how many times any link to an external website was clicked.
  • Unique outlink is a subset of outlinks, which excludes multiple clicks on the same link during one visit.
  • Max. actions in one visit refers to the maximum number of actions (i.e. page views, downloads or outlinks clicks) performed during a single visit.