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Piwik PRO attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead?

June 6, 2018

When visitors convert a Goal, Piwik PRO is trying to attribute the conversion to the referrer that brought the visitor to the site. Piwik PRO will credit each Goal conversion to the last non-empty referrer used by the visitor (ie. the last time the visitor came to the website with a referrer that was not a direct entry). In some cases, several referrers can lead the same visitor to your website (eg. Search engines, Newsletter link).

Piwik PRO Conversion Attribution allows viewing different models of attributions.