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Creating an Audience

June 4, 2018

Creating an Audience

It is possible to create an audience by using all attributes which were tracked from any data source.

Once the audience is created, by default it doesn’t have any conditions defined – in that case, it has 0 profiles.

While defining conditions, a number of profiles which meet them are updated in real-time and displayed above the creator.

A vast majority of the attributes are just simple attribute name and its value and all values are a string type.

There are also events tracked, which could be used for building the audience and are visible as attributes in the audience builder. They are:

  • Form_submitted_id – when selected, you have to provide form ID as a value and that condition will filter profiles to those who submitted a form with that ID
  • Form_submitted_url – when selected, you have to provide the URL of the page where it’s embedded and it will filter profiles to those who submitted a form under the given URL. It doesn’t matter how many forms are on the page, if visitor submitted any of them, it is recorded as a submission under that URL.