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Personalization Glossary

May 21, 2018

Content – an element that is to be expressed on your website within chosen DIV element. You can check its performance in Analytics in the Content reports (only if you have content tracking enabled).

Content version – You can choose to make it more powerful and combine Content with A/B tests to display different versions for chosen traffic percentage and analyze reports.

DIV ID – it’s a unique identifier of a DIV element. You can find it in the source code of your website. It’s determining where will your content element be placed in.

Pop-up – a window that appears on the screen over other windows or documents and its purpose is to focus the visitor’s attention on some specific subject displayed on it. In Piwik PRO Marketing Suite Personalization module in the Pop-ups section, you can add pop-ups and define when those pop-ups should be fired.

Pop-up version – You can choose to make it more powerful and combine Pop-up with A/B tests to display different versions for chosen traffic percentage and analyze reports.

Tag type – any tag other than “Does not require consent” will require visitor consent to fire. This only applies when the “GDPR compliance” setting is turned on for a given website.

Trigger – a trigger specifies how and when a pop-up or a content should fire. One trigger can be assigned to many pop-ups and tags within one container. A pop-up or a content can’t fire without a trigger. You can also add many triggers to one pop-up or content. If the conditions of one the trigger will be met, the pop-up or content will be fired. It is sufficient enough that one condition is fulfilled to fire it.

Debug – you can preview and debug a pop-up or content before publishing them.

Publish – Piwik PRO Marketing Suite is based on one publication mechanism. In other words, publishing changes in any part of the stack results in publishing changes from all of the applications (Tag Manager, Personalization, Audience Manager etc.).

Flight dates – scheduled dates. You can set up the dates when your pop-up or content will be live.