12 useful custom reports

Analytics

Creating your first custom report can be a bit of a challenge when you’re just starting out. That’s why we’ve got you covered! We’ve put together a list of custom report templates to get you started and inspire your reporting journey.

In this article, we’ll show you 12 useful custom reports.

Marketing channel efficiency report

This report highlights the most effective website traffic channels.

A marketing channel efficiency report.

Report setup:

  • Report type: Explorer
  • Dimensions: Channel, Source / medium and Campaign name
  • Metrics: Visitors, Bounce rate, Average unique page views in session and Goal conversions
A setup for a marketing channel efficiency report.

First impression report

This report reveals how well your website engages new visitors on their various devices.

A first impression report.

Report setup:

  • Report type: Explorer
  • Dimensions: Session entry URL, Device type, Operating system and Browser engine
  • Metrics: Visitors, Bounce rate and Goal conversion rate
  • Filter: Returning visitor is new.
A setup for a first impression report.

Seasonality research report

This report displays the weekly or daily traffic peaks on your website.

A seasonality research report.

Report setup:

  • Report type: Explorer
  • Dimensions: Date (group by day of the week) and Date (group by an hour of the day)
  • Metrics: Visitors, Bounce rate, Average page views in session and Goal conversion rate
A setup for a seasonality research report.

Location report

This report illustrates the popularity of your website across continents, countries and cities.

A location report.

Report setup:

  • Report type: Explorer
  • Dimensions: ContinentCountry and City
  • Metrics: VisitorsBounce rateEventsGoal conversions and Goal conversion rate
A setup for a location report.

Organic traffic over time report

This report highlights the fluctuations in organic search engine traffic directed to your website.

An organic traffic over time report.

Report setup:

  • Report type: Line chart
  • Dimensions: Date
  • Metrics: Sessions
  • Filter: Channel is Search engine
A setup for an organic traffic over time report.

Search engine report

This report displays traffic originating from search engines like Google, Bing, Yahoo and others. It includes a nested dimension with entry page URLs, revealing the specific pages visitors found in search results.

A search engine report.

Report setup:

  • Report type: Explorer.
  • Dimensions: Source/medium and Session entry URL
  • Metrics: EntriesVisitors and Average session time
  • Filter: Channel is Search engine
A setup for a search engine report.

Search engine: top pages report

This report lists the pages that visitors accessed through organic search engine traffic. It serves as a valuable indicator to assess the effectiveness of your SEO efforts.

A search engine: top pages report.

Report setup:

  • Report type: Flat table
  • Dimensions: Page URL
  • Metrics: EntriesAverage time on page and Bounce rate
  • Filter: Channel is Search engine
A setup for a search engine: top pages report.

Search engine: URL + page title report

This report displays pages with titles that visitors landed on from a search engine.

A search engine: URL + page title report.

Report setup:

  • Report type: Flat table
  • Dimensions: Session entry URL and Page title
  • Metrics: EntriesPage viewsBounce rate and Average time on page
  • Filter: Channel is Search engine
A setup for a search engine: URL + page title report.

Campaign performance report

This report shows the number of visitors to your website from your online campaigns.

A campaign performance report.

Report setup:

  • Report type: Explorer
  • Dimensions: Source/medium and Campaign name
  • Metrics: EntriesAverage time on pageBounce rateGoal conversions and Goal conversion rate
  • Filter: Channel is Campaign
A setup for a campaign performance report.

User flow report

The user flow report provides insight into how visitors navigate through your site. Within this report, you can select a key interaction and explore preceding or subsequent interactions. In this example, we’ll look at the user flow for the blog page to see which pages visitors explore after viewing the main blog page.

A standard user flow report.

Report setup:

  • Report type: User flow
  • Key interaction: Page URL is https://clearbank.com/blog/. Toggle First interaction in session.
  • +1 and +2 interaction: Page view

Tip: For more, read: Set up a user flow report.

Goal report

This report displays conversions and total revenue for each defined goal on your website.

A goal report.

Report setup:

  • Report type: Flat table
  • Dimensions: Goal name
  • Metrics: Goal conversions and Sum of goal revenue
A setup for a goal report.

Mobile performance report

This report provides insight into traffic from mobile devices, including their respective mobile operating systems. It serves as a useful tool for quickly identifying any issues that may be occurring on these devices.

A mobile performance report.

Report setup:

  • Report type: Explorer
  • Dimensions: Operating system and Operating system version
  • Metrics: SessionsVisitorsBounce rateAverage session time and Goal conversion rate
  • Filters: Device type is SmartphoneDevice type is Feature phone.
A setup for a mobile performance report.

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