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AdWords Integration – Configuration

November 28, 2018

In order to enable AdWords integration, please contact our support at support@piwik.pro

Once the integration is enabled, you will find the AdWords Connect under the Menu -> Analytics Settings -> Integration.

1. Connecting with the AdWords service:

2. First, you’ll need to connect your Piwik PRO instance with your Google AdWords platform. To do that, open your administration panel and go to the AdWords Connect tab. Next, paste your AdWords id into the text field and click connect.

Please note: You can find your AdWords ID in the top right corner of your AdWords Dashboard

After a couple of confirmation screens, Piwik PRO will import all of your campaigns from your AdWords account.

The AdWords connection uses standard Piwik PRO campaign parameters, so you’ll need to include the appropriate parameters in your AdWords link. To do that, simply add the following line to each link:

?pk_campaign=campaignname

Please make sure “campaignname” is changed to something more meaningful to you.

You can also use the campaign URL builder to create links – it can be found here.

Please note: You’ll need to use the updated URLs in your AdWords campaigns in order for Piwik to recognize the AdWords visits correctly

3. Pairing Piwik PRO Campaigns with AdWords Campaigns.

The last step in configuration requires you to map each of your AdWords campaigns to one of your Piwik campaign name parameters.

Piwik PRO will automatically pull all of your AdWords campaigns and display each of them as a single row under the AdWords Connect tab.
For each row, you’ll need to choose which Piwik PRO website it points to (you can also select all sites).

Next, you’ll need to assign an adequate campaign name parameter from the URL created earlier to each row.

After you finish, scroll down and hit the Save Settings button. And that’s it, now you can start analyzing your AdWords campaigns in your Piwik PRO instance! 🙂