How to find URLs with duplicate page titles

A page title is a short text that describes the page and can be seen in a visitor’s browser tab and Google search (or other search engines). It’s an important piece of information that lets Googlebot rank a page and helps a visitor to navigate through search results.

A page title should be unique for each page and each page URL. If the same page title is used for many pages, then it affects SEO and brings confusion to visitors. It’s as if a few books had the same title and different content. You wouldn’t be able to distinguish between them at first glance.

So it’s good to keep your page titles unique and avoid duplicating them. Now, if you need to check if you have any duplicates, you can use custom reports in Piwik PRO.

Find duplicate page titles

To find duplicate titles, follow these steps:

  1. Go to Menu > Analytics (new).
  2. Navigate to Custom reports.
  3. Click Add new report.
  4. Pick Explorer report. We use this type because we need to create nested tables.
  5. Name the report.
  6. Choose the Visibility option: Author or All users. The All users option lets you share this report with other teammates.
  7. Choose the following dimensions: page title and page URL. Drag and drop elements from the ride-hand menu to the left-hand drop point.
  8. Custom report with duplicate page titles in Piwik PRO.
  9. Add a few metrics, for example, sessions and page views.
  10. Custom report with duplicate page titles in Piwik PRO.
  11. Click Create report.
  12. Now select the data range for the report.
  13. Look at the list of page titles.
  14. Custom report with duplicate page titles in Piwik PRO.
  15. Click on a page title.
  16. Custom report with duplicate page titles in Piwik PRO.
  17. Look through page URLs linked to the page title.
  18. Custom report with duplicate page titles in Piwik PRO.

    In our case, we’ve got two page URLs, /product-tour and /blog/product-tour for one page title, Product Tour. It looks like somebody created a blog post with a page title Product Tour that is also used for a page that describes the product. Once we know it, we can fix the page title for a blog post and clean up duplicates.

  19. Check other page titles in this report.
  20. Run this report once in a while to keep the content of your website well-organized and optimized for SEO and visitors. It’s a good practice, good luck.

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