Content performance report

The content performance report shows you impressions and interactions with elements on your website, such as banners, pop-ups, or contextual ads. To collect data for this report, you need to set up content tracking. Depending on the element that you want to track, you can do one of two things:

  • To track pop-ups set with a custom pop-up tag and contextual ads set with a custom content tag, you need to enable content tracking in the Piwik PRO tag.
  • To track any other element, you need to enable content tracking in the Piwik PRO tag and tag this element in your website’s code. For more, read: Set up content tracking.

Turn on content tracking

To enable content tracking in the Piwik PRO tag, follow these steps:

  1. Go to Menu > Tag Manager.
  2. Navigate to Tags.
  3. From the list of tags, pick the Piwik PRO tag.
  4. In Piwik PRO Analytics setup, toggle Enable content tracking.
Enable content tracking in the Piwik PRO tag.

About the report

To view the content performance report, follow these steps:

  1. Go to Menu > Analytics (new).
  2. Navigate to Reports.
  3. On the left, click Content performance.
  4. View the report.

Note: You can also find the content report in Analytics (classic) (Menu > Analytics > Actions > Content).

Metrics in the report

In the content performance report, you’ll find the following metrics:

  • Content impressions: The number of times a content block was displayed to visitors.
  • Unique content impressions: The number of times a content block was uniquely displayed to visitors.
  • Content interactions: The number of times visitors interacted with a content block, for example, clicked an element in a content block.
  • Content interactions: The number of times visitors uniquely interacted with a content block.
  • Content interaction rate: A percentage that tells you how many people interacted with a content block. Content interaction rate = Content interactions / Content impressions * 100%

Dimensions in the report

In the content report, you’ll find the following dimensions:

  • Content name: A name of the tracked content block.
  • Content piece: A piece of the tracked content block, for example, a creative, banner, or video..
  • Content target: A target of the tracked content block, for example, a link in the content block.

Tip: You’re defining these dimensions while setting the content tracking and tagging elements on your website.

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Technical Support

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