The engagement report tries to answer the question of how active the visitors to your website are. Engagement data can tell you if visitors come to your websites regularly or occasionally, stay long or short, immerse into the content or skim through it.
In this report, you’ll see three subreports:
- New vs returning: This report compares new and returning visitors.
- Sessions: This report lets you dig deeper into stats about sessions.
- Times: This report shows you busy time on your website.
To view the report, follow these steps:
- Go to Menu > Analytics (new).
- Navigate to Reports.
- On the left, click Engagement.
- View the report.
- To access engagement subreports, click the report name.
New vs returning subreport
This report tells you how many people are newcomers and how many are returning to your website. Data in this report may be inaccurate when visitors don’t consent to data collection and you use anonymous data tracking.
Also, when you see the total number of visitors in the report, it won’t be a sum of new and returning visitors. If in a selected time a visitor was first recognized as a new visitor and then as a returning visitor, he or she will be counted in both categories. Therefore a simple add up of those numbers won’t give you the total number of visitors.
This report groups data about sessions and shows how active visitors are during their visits. In this report, you can see the following sections:
- Session duration: Answers the question, How long do people stay on your site?
- Days since last session: Answers the question, How quickly do people come back to your site?
- Count of sessions: Answers the question, How many sessions do people have on your site usually?
- Page views in session: Answers the question, How many pages do people view during a session?
This report shows the busy time on your website. Rush hours are good moments to send out a newsletter or schedule a pop-up campaign. Peaceful hours, on the other hand, are best for doing groundwork on your website.
Because it’s not easy to define the time for your website, the report presents data for two time zones:
- Sessions per local time: The time of the visitor browser’s time zone.
- Sessions per server time: The time of your data center server’s time zone.
Metrics in the report
In the engagement report, you’ll find the following metrics:
- Visitors: The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.
- Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
- Bounce rate: The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion.
Bounce rate = Bounces / Sessions * 100%
- Goal conversion rate: The percentage of sessions during which visitors completed a goal.
Goal conversion rate = Sessions with a completed goal / Sessions * 100%(You need to set goals to collect this data.)
- Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)
- Page views: The number of times a page was visited.
- Average session time: The average duration of a session measured from the first to last event during a visit.