Content Tracking enables you to focus on the performance of individual pieces of content on your website. With Content Tracking, you can track ad banners, partials, and popups and learn how often your visitor clicked on it, is it actually effective etc. You’ll also learn how often a popup was visible on your website, so you can optimize it if the number is really low.
The Contents Report will provide you the number of impressions, interactions, as well as interaction rates (in this report interactions = clicks).
To track ad banners, partials and pop-ups, you’ll need to mark each content block with a data-track-content HTML attribute or piwikTrackContent CSS class.
For more information on content tracking, read our blog post.
Take a look at our step-by-step guide on How to Target Audiences with Personalized Campaigns Using Piwik PRO