Exit page report (classic)
The exit page report focuses on the last page your users visited before leaving your website.
Here’s a list of metrics in this report:
- Exits: The number of page views for a page that was the last during a session.
- Unique pageviews: The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.
- Exit rate: The percentage of sessions that finished on a selected page.
Exit rate = Page views for an exit page / Visits * 100%