List of metrics in Analytics (classic)

Here’s a list of metrics that you can find in Analytics (classic):

Actions: The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or clicks on outbound links.

Bounces: The number of visits in which only a single pageview was registered. A bounce occurs when a visitor leaves a website after viewing only a single page and no other action (e.g. download, custom event) is registered.

Downloads: The number of times a link to a document or media file was clicked.

Entrances: Number of visits that started on the current page.

Exit rate: For a given page, the percentage of visits that ended after viewing that particular page out of all visits that included it. The exit will be registered even when there are consecutive actions recorded (e.g. download, custom event), other than a pageview or site search.

Bounce rate: For a given page, it as a percentage of visits with just a single pageview registered that ended on that particular page out of all visits which started on that page. In other words, it is a ratio of bounces for a given page to all visits which started on this page.

Impressions: The number of times a content block, such as a banner or an ad, was displayed on a page.

Outlinks: The number of times a link to an external URL was clicked.

Pageviews: The number of times a page was visited.

Searches: The number of visits that included a search for a keyword on your website’s search engine.

Unique clicks (actions): The number of visits that involved a click on link. If a link was clicked multiple times during one visit, it is only counted once.

Unique downloads: The number of visits that involved a click on link to a document or media file. If a link was clicked multiple times during one visit, it is only counted once.

Unique outlinks: The number of visits that involved a click on an outbound link. If a link was clicked multiple times during one visit, it is only counted once.

Unique pageviews: The number of visits that included a particular page. If a page was viewed multiple times during one visit, it is only counted once.

Unique visitors: The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.

Users: The number of users logged in on your website. It is the number of unique active users that have a User ID set (via the Tracking code function ‘setUserId’).

Visits: If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.

% Search exits (actions): The percentage of visits in which the visitor left the website after searching for a Keyword on your Site Search engine.

Actions per visit: The average number of actions (page views, site searches, downloads or outlinks) that were performed by visitors.

Avg. visit duration (in seconds): The average duration of a visit.

Avg. generation time: The average time it took to generate a particular page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower ‘Avg. generation time’ means a faster website for your visitors!

Avg. time on page: The average amount of time visitors spent on the page (as opposed to time spend on the entire website).

Clicked in search results: The number of times a page was visited after a visitor did a search on your website, and clicked on this page in the search results.

Content interactions: The number of times a content block was interacted with (for example, a click on a banner or an ad).

Conversion rate: The percentage of visits that triggered a goal conversion.

Events with a value: Number of events where an Event value was set

Exits: Number of visits that ended on the current page.

Interaction rate: The ratio of content impressions to interactions.

Maximum value: The maximum value for an event.

Minimum value: The minimum value for an event.

Search results pages: In some cases visitors will search on your website, and click “next” to view more results. This is the average number of search results pages viewed for this keyword.

Searches (actions): The number of visits that involved a search for a particular keyword on your website’s search engine.

Total pageviews: The total number of times a page was visited.

Total events: Total number of events

Total value: The sum of event values

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