The first report is the Pages report, which lists all visited websites (with pages URLs). Here you will learn about the number of times each of your websites was visited. But not only that, there are other important metrics you really want to pay attention to: the number of unique pageviews, bounce rate, average time spent on page, exit rate, and average generation time. These are all important metrics and can provide you with useful insights.to: the number of unique pageviews, bounce rate, average time spent on page, exit rate, and average generation time. These are all important metrics and can provide you with useful insights.
Unique pageviews are often used as an alternative to classic pageviews. So what makes a pageview unique? A single session for a single user. So if a user views the same page many times during one sessions, it will constitute one unique pageview. Average time spent on page measures how long your visitors are actively viewing a certain page (i.e. when the tab is active and in focus). This metric could be especially useful if you want to find out if your content is engaging the users, or are they just visiting and very quickly leaving your page. Don’t confuse exit rate with bounce rate. Bounce rate measures how many users started and ended their visit on your domain by just entering a page and leaving. Exit rate, on the other hand, is the percentage of visitors on your site who left a particular page but could’ve visited other pages on the site before.
Helpful tip: Exit rate has to always be at least equal to bounce rate of the same page. If you’ll get different result, then there is something wrong with your analytics.
Let’s take a look at the average generation time report. It can tell you if you have any usability issues with individual pages caused by long loading times. The impact of loading time on user experience and behavior is obvious, so with data from this report you can prevent increasing the page bounce rate and react quickly to any issues.
You can learn more about the usefulness of the Pages report from this blog post.