That is the mantra of modern marketing and data analysis. Everyone wants to get their hands on as much data as possible and as soon as possible.
Part of the beauty of data analytics with Piwik PRO is that you have access to real-time data right on the Dashboard, making it easier to adjust quickly and refine targeting on the fly.
Real-time data on the Dashboard
To take advantage of real-time data in Piwik PRO, you will want to display it on your Dashboard. To do this, you should add the Live! widget to your Dashboard layout.
Under the Add a widget menu, you can choose the Live! option and select one or more of the following to add to your display:
The Visitor Log, Visitors in real-time and Visitor profile provide you with the most in-depth information about what is going on with visitors on your sites.
(Learn more about what these widgets show from our Visitor Reports User Guide.)
These displays are automatically updated to show the latest information for the last 30 minutes and the last 24 hours. You can also choose to refresh them manually by clicking on the refresh button at the top of each widget window.
**PRO tip** Depending on what you want to achieve with your real-time analytics, you might consider creating one Dashboard with only real-time data. You can then easily compare your current data with data from a different period of time or from a different site.
Real-time data in external tools
Yes, having real-time data at your fingertips is cool – and viewing it in the Piwik PRO Dashboard is a great way to track visitors as they arrive on your site(s).
But what if you want to use this data elsewhere? Good question!
The Real-time API has you covered.
What can I do with the Real-time API in Piwik PRO?
Connecting to the Piwik PRO Real-time API allows your analytics data such as visitor logs, or all records for specific days or time range to be queried from third-party tools.
This can be especially helpful if you are wanting to integrate your data with an e-commerce platform, a CRM database or other tool. Combined with the real-time data from Piwik PRO, you suddenly get a lot more insights into your customers, their activities and their engagement with your site and brand.