Set up a funnel (classic)

Analytics classic

The funnel is an Analytics feature that helps you understand how people progress along a defined path and see where they drop off. For example, you can observe how visitors move through the signup process and spot the places where they decide to leave.

To turn the funnel on, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Goals.
  3. Click Manage Goals.
  4. Click Edit for the goal you want to work with.
  5. Set steps for the funnel. For example, we’ll set three steps for the App signup goal, which are the steps of the signup process.
  6. When done, click Activate.

Once you’ve made the funnel active, Piwik PRO will start collecting data, and you will soon be able to see it in a funnel report. Keep in mind that you can’t edit an active funnel, and to make any changes you need to deactivate it. Also, any funnel step that you change will become active only for future reports.

To view the funnel report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Funnels.
  3. Click the name of the goal for which you want to see the funnel.
  4. View the report.

By looking at the funnel report, you’ll be able to see how many visitors who entered the first step of the funnel completed the next steps. Also, you will see the page they viewed before and after each step. For example, in our case of tracking the signup process, we’ll see pages visitors viewed prior to the first steps and the pages to which visitors clicked out.

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