Website and social report (classic)
Next on the list is the websites and social report. It provides you a list of all websites (including social network websites) which sent visitors to you, along with the number of visits from each website.
And don’t forget about the table with visitor engagement metrics, which enables you to compare other data, such as bounce rate and average time on the website. You can discover referrers from websites that you had no idea linked to your website, which could be extremely beneficial, as those referrers could become your partners in the future.
The second report focused on social networks will tell you which channel is most successful and brought you the most amount of traffic.
What’s more, you can check out the exact URL of the referrer and learn which fan page or social media profile brought your visitors to your website. You’ll also be able to compare the effectiveness of each network with such metrics as bounce rate, actions per visit and average time spent on the website. If a substantial part of your traffic comes from social media, this could prove critical for you to efficiently manage your social media resources.