YouTube video tracking tag

A YouTube video tracking tag lets you collect data on user interactions with YouTube videos on your site or app. Once it’s set up, you can view the collected data in your video analytics reports.

To create and set up the YouTube video tracking tag, follow these steps:

1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. Click Add a tag.
4. Name the tag and select the following type: YouTube video tracking.
5. Click Next.
6. Set up the following elements:
   • Track progress: If turned on, you’ll track percentage thresholds and interaction timestamps.

   

7. In Advanced tag settings, choose Consent type. Set it up if you use a consent form on your site. This tag will only fire for visitors who accept the selected consent type.
8. Respect opt-out and DNT is turned on by default. Leave it as is if you want to respect visitors who’ve turned on the Do-Not-Track feature in their browsers or who’ve opted out of tracking using our opt-out form.
9. In Flight dates, set the date and time when the tag will fire.
10. In Tag triggers, click Choose existing trigger.
11. Choose the following trigger: All page views.

    Note: You can also set a new trigger that will fire this tag on selected pages.

12. When you’re done, click Save.
13. Click Save to save the tag.
14. Test your tag in debug mode.
15. When you’re happy with how the tag works, click Publish.
16. Done! After a while, collected data will appear in Menu > Analytics > Reports > Video analytics.