Monitor email, social media, affiliate, and paid campaigns

When all our links are tagged we can start to track our campaigns without any other configuration.

It is very important to stick to the previously planned strategy for linking. Thank this we will be able to quickly recognize the true source of the session.

First of all – campaign name (utm_campaign or pk_campaign). This parameter should clearly describe the campaign which we are running. It is a good practice to add information about the source/medium in the name. It will give us a possibility to create conclusion after a quick look at the campaign report.

Examples of good campaign names:

  • LinkedIn_TMComparison_WP
  • Search_Custom_Development_Services
  • Display_Custom_Personalization_Services

Second – source name (utm_source or pk_source). This parameter is used for reporting from where the session is coming from. It can, of course, be duplicated with other links related to different campaigns.

Examples of good source names:

  • google
  • linkedin
  • hubspot
  • marketo
  • facebook

All the meaning of this parameter is when it is combined with…

Medium name (utm_medium or pk_medium). This is the information about the medium by which link is clicked. So for example:

  • organic
  • cpc/paid
  • post
  • mail

Let’s take a bigger picture – an example of a tagged link.

https://www.example.com?pk_campaign=Search_Custom_Development_Services&pk_source=google&pk_medium=cpc

This link is used in:

  • Google AdWords (pk_source=google&pk_medium=cpc)
  • search campaign (pk_campaign=Search_.)
  • about Custom Development Services (pk_campaign=…Custom_Development_Services)
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