Discover new Analytics in Piwik PRO

Some time ago we decided to build an Analytics module from scratch. The classic version of the module, that based on an open-source version and old technology, was becoming insufficient both for us and our customers. Our business grew along with the needs of our customers, therefore we wanted a change. It turned out to be a huge one.

We started with harnessing more powerful engine for collecting and processing data — the ClickHouse technology. For non-tech guys, it’s a column-oriented database which manages data faster than a row-oriented database that we used in an old module. For you, it means that the reports will load faster than in the old module and you will see data approximately in 30 minutes after they are recorded (in the classic module it could take up to one day to process collected data).

Having the engine and structure ready, we created Analytics (new) and Custom reports, which are a part of the new analytics module. We’ve worked hard to make this tool better than the classic version and we’ll work harder to make it superb in the nearest future.

Now, we’d like to show you what was done with the hope that you will share our excitement and start using the new tool. We’ll do it by comparing the two modules: classic and new analytics.


What you can do Classic New
Build a dashboard
Set a dashboard to be visible for you or for all users
Customize widgets in a dashboard
Filter data for a dashboard
Compare segments on a dashboard
Compare date ranges on a dashboard
Copy a dashboard to another website


What you can do Classic New
Build a segment
Apply segments to historical data
Compare segments for any report
Share segments with your teammates
Apply a segment for all websites
See data instantly without waiting for processing


What you can do Classic New
Set a goal
View a goal report
View the number of conversions and goal conversion rate in all reports

Click path and funnel

What you can do Classic New
Turn a click path tracking on ✔ *
View a click path report ✔ *
Set funnel tracking
View a funnel report

* A click path is called a user flow report in Analytics (new). A user flow report has more options than a click path report in the classic module.


What you can do Classic New
Compare data from different date ranges
Compare segments
Export a report
Email a report ✘ *
Create a custom dimension
Create a custom report ✔**

* We are planning to develop this feature in the future.
** Custom reports are purchased separately, so you may or may not have access to this feature.

Core reports

Here we’ll show you the default reports that you know from the old version with corresponding reports in Analytics (new). We designed the new module a bit differently, but you should be able to find most of the reports from the old version. Moreover, there are a few new reports in the new version like Google Search Console report or page timings report.

Audience (old Visitors)

Classic New
Visitors Audience
Overview Audience overview
Visitor log Session log
Custom variables Custom variables
Devices Devices & software
Software Devices & software
Locations Locations
Engagement Engagement
Times Engagement
Real-time map
Custom dimensions Custom dimensions

Acquisition (old Referrers)

Classic New
Referrers Acquisition
Overview Channels
All referrers Channels
Search engines & keywords Search engines
Websites & social Websites & social
Campaigns Campaigns
Google Search Console

Behavior (old Actions)

Classic New
Actions Behavior
Pages Pages
Entry pages Pages
Exit pages Pages
Page titles Pages
Site search Internal search
Outlinks Outlinks
Downloads Downloads
Events Custom events
Contents Content performance

Website performance

Classic New
Website performance
Page timings

Ecommerce reports

Classic New
Overview Overview
Ecommerce log Ecommerce log
Products Products
Sale Overview
Other reports blended in this section.

Custom reports

Custom reports are a part of the new Analytics. They are purchased separately, so you may or may not have access to the following reports.

Classic New
Transition report User flow
Row evolution Explorer report (custom)
User flow

Data processing

What happens Classic New
Access to data Depends on the time of preprocessing the data. From one to a few hours. After 30 minutes to one hour after the visitor’s session is finished.
Calculating data for date ranges and segments Reports are generated from preprocessed data. Fast for predefined date ranges and segments, but slow for custom date ranges and new segments. Reports are generated directly from raw data. Fast for predefined and custom date ranges. Fast for predefined and new segments.


Access you get Classic New
Reporting API
Live API
Tracking API

That’s all. We hope you’ll find the new Analytics handy and much better than the classic version. In case, you can’t see the new module in your Piwik PRO, reach out to us at and we’ll turn it on for you. Enjoy!

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