A
B
C
- Calculated metrics
- California Privacy Rights Act (CPRA)
- Call to action (CTA)
- Campaign tracking
- Cart abandonment rate
- Churn rate
- Click path
- Click-through rate (CTR)
- Cloud hosting
- CNIL
- Cohort
- Consent
- Consent manager
- Content personalization
- Content tracking
- Contextual targeting
- Conversion
- Conversion attribution
- Conversion rate
- Conversion rate optimization (CRO)
- Cookies
- Cookie syncing
- Cost per acquisition (CPA)
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Cost per lead (CPL)
- CPRA cookie banner
- Cross-channel tracking
- Custom channel grouping
- Custom dimensions
- Custom reports
- Custom variables
- Customer acquisition cost (CAC)
- Customer data platform (CDP)
- Customer journey
- Customer lifecycle
- Customer lifecycle management (CLM)
- Customer lifetime value (CLV)
- Customer retention rate
- Customizable dashboards
D
- Dark patterns
- Data activation
- Data anonymization
- Data clean room
- Data controller
- Data-driven attribution
- Data freshness
- Data layer
- Data management platform (DMP)
- Data privacy
- Data privacy breach
- Data processing agreement
- Data processor
- Data protection authority (DPA)
- Data protection impact assessment (DPIA)
- Data protection officer
- Data pseudonymization
- Data retention
- Data sampling
- Data subject
- Data subject access request
- Data thresholds
- Demand-side platform (DSP)
- Device fingerprint tracking
- Dimension
- Direct traffic
- The Digital Markets Act (DMA)
- Double opt-in
- The Digital Services Act (DSA)
- Dynamic content
E
H
L
M
O
P
R
S
T
U
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