What does ‘keyword not defined’ mean in the referrers report?

Some search engines may not reveal the keyword used to get to your website (e.g. Google, DuckDuckGo, etc.). When that happens Piwik PRO will by default report the search keyword as “Keyword not defined”. It means that PP has detected that the visitor came from a search engine, but the keyword was not provided in the Referrer URL.

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