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DoubleClick Floodlight Sales

August 7, 2018

The DoubleClick Floodlight Sales allows you to keep track of how many items users have purchased, as well as the total value of these purchases.

Pick the DoubleClick Floodlight Sales asynchronous tag template:

In Doubleclick code:

  • Find the value of “src= ” and enter it into Advertiser ID;
  • Find the value of “type= ” and enter it into Group Tag String;
  • Find the value of “cat= ” and enter it into Activity Tag String.
  • Then you need to select the counting method. Either as Transaction or Item Sold.

    Unique parameters – for Revenue, select a Variable that contains the revenue amount. For Order ID, select a Variable that contains the order ID and Same with Quantity.

    Once you have completed entering the tag information, select the trigger corresponding to the landing page where you would like to fire the tag or create one if it doesn’t exist already and click Save.