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Google AdWords Remarketing

August 7, 2018

Remarketing is a clever way to connect with your visitors who may not have made an immediate purchase or inquiry. It allows you to place targeted ads in front of a defined Audience that has previously visited your website – as they browse elsewhere around the internet.

In Piwik PRO Tag Manager you can use our template that makes implementation much easier.

Start from creating the tag based on the Google AdWords Remarketing asynchronous tag template:

In the configuration field please add Conversion ID (you can find the conversion ID in the AdWords interface when you create a new conversion action or view an existing one or when you set up remarketing for your site).

Additionally, you can export a particular Audience to GAW.

The last step is adding a new or selecting the existing trigger and saving changes.