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Adjusting bounce rate to track “real bounce rate”

July 2, 2018

By default, Piwik PRO is measuring time spending and bounce rate by comparing the previous page to the next page. We can easily make this data more accurate. Each page added to a Piwik PRO Marketing has its own main tag which contains information for Web Analytics module. Take a look here to find out more about this tag.

Besides the basic tag configuration, we can change a couple of Tag Settings. One of them is an option called Accurately measure the time spent on each page. By enabling this option we are able to accurately measure the time spent on the last page of a visit, by sending a request to check if the visit finished with a preset frequency.