Page scroll trigger

Tag Manager

A page scroll trigger fires a tag when a visitor scrolls down to a specific point on the page. By default, the tag fires on all pages. However, you can change it so that the tag fires on a certain page or under specific conditions.

Page scroll trigger in Piwik PRO

Here’s a list of conditions available in this trigger.

Amount of page scrolled

Condition type Description
Amount of page scrolled Fires the tag when a visitor scrolls to the selected point on the page. For example, a visitor scrolls 50% of the page or scrolls down to 1440 px.

Event conditions

Condition type Description Example
Page URL Fires the tag when a visitor scrolls on a page with the selected page URL. For example, a visitor is on the page https://clearbank.com/product-tour and scrolls to the selected point. Page Url equals https://clearbank.com/product-tour/
Page path Fires the tag when a visitor scrolls on a page with the selected page path. For example, a visitor is on the page that contains the path /product-tour and scrolls to the selected point. Page Path contains /product-tour
Page hostname Fires the tag when a visitor scrolls on a page hosted on the selected domain. For example, a visitor is on the page hosted on clearbank.com and scrolls to the selected point. Page Hostname equals clearbank.com
Referrer Fires the tag when a visitor scrolls on a page to which they were directed by the selected referrer. This referrer is internal, meaning that it belongs to the same domain as your site. For example, a visitor comes from https://clearbank.com/blog and scrolls to the selected point. Referrer equals https://clearbank.com/blog
External referrer Fires the tag when a visitor scrolls on a page to which they were directed by the selected external referrer. This referrer is external, meaning that it has a different domain than your site. For example, a visitor comes from https://google.com and scrolls to the selected point. External referrer equals https://google.com
Campaign Fires the tag when a visitor scrolls on a page to which they were directed by the selected campaign (based on the utm_campaign parameter) and scrolls to the selected point. Campaign equals winter-promo
Traffic source

Fires the tag when a visitor scrolls on a page to which they were directed by the selected traffic source and scrolls to the selected point.

Possible values: campaign, organic search, social, referral, direct.

Traffic source equals direct
Returning visitor Fires the tag when a visitor is a returning visitor and scrolls to the selected point. The returning visitor is recognized by Tag Manager, which uses the stg_returning_visitor cookie. Returning visitor is true
Variable-based conditions Any variable you add will appear in the list of conditions and you can use it to define trigger conditions. ––

Tip: Learn more about trigger conditions.

Multiplicity

Possible multiplicity conditions
Many times during a session
Once for each page view
Once in a session

Tip: See examples in our guide for advanced analysts: How to measure page scrolling.

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