About profiles in Audience Manager

The people who visit your website are recognized as visitors with visitor ID and other identifiers like an email, user ID or device ID. Information about the visitor is stored in Audience Manager as a profile and serve as attributes that allow you to build an audience.

In this article, we’ll show you what data you can find in a profile.

Basic information

For each profile, you’ll see the following basic information:

• Email or visitor ID
• Customized attributes
• Total revenue
• Last revenue
• Total time
• Last time
• First visit
• Last visit

Session log

For each profile, you’ll see the session log with information about visits. Here you can check what visitor was doing on your website.

Attributes

For each profile, you’ll find attributes that relate to this visitor. In a glance, you can see whether the profile has a particular attribute or not.

The attributes are grouped into three sections:

• Identifying attributes
• Analytics attributes
• Custom attributes

Audiences

For each profile, you’ll see audiences the visitor belongs to.