In this twelve-chapter guide, we'll lead you through the basics of web analytics and the use of our product. We'll show you how to build a solid tracking plan and where to look for useful metrics. Move along and enjoy your read.
In the second guide, we'll show you how to use Analytics and Tag Manager to collect additional information like button clicks or newsletter signups. We'll explain powerful features like goals, user flow, and funnels. Read on and enjoy this guide.
In this guide, we'll explain basic elements in Tag Manager –– tags, triggers, variables and data layer. We'll show you how to add a tag, check it in debug mode and publish it to your site or app. Read on and enjoy this guide.