Tag Manager for beginners

Contents

1. Introduction
2. What does Tag Manager do?
3. Let's try to add, debug and publish a tag
4. Custom event tag: a simple tag for collecting more data
5. Variables: how to pass blog author data
6. Data layer: how to pass blog category data
7. YouTube video tracking tag
8. Other tags worth knowing about
9. How to copy tags between sites, apps and meta sites and apps
10. Afterwords