Chapter 10


By Anna Tomalik

Tag Manager appeared as a response to the hassle involved with deploying an overwhelming amount of codes for third-party tools. As the number of tools and functions grew, Tag Manager became a necessity.

It freed marketers from being dependent on support from a developer. Now, whenever marketers want to change a variable, add or remove a code, they can do it on their own. The developer’s support is needed only at the beginning for installing the initial code. With this independence, marketers can react quicker, experiment more and spend less money in the process.

A wise woman recently told us: “If you want to ease your life, clean the clutter around you.” This advice well applies to digital marketing, and Tag Manager is a product that helps you do precisely that.