Sometimes you may want to turn off cookies for visitors and not use them to collect data. It could be because you want to stay compliant with some privacy laws or for other reasons.
To turn off cookies, follow these steps:
- Go to Menu > Administration.
- Navigate to Websites & apps.
- On the left, pick a website or app you want to work with.
- In Settings, scroll until you see Privacy.
- Ask visitors for consent needs to be turned off.
- Click Save.
Note: Some triggers in Tag Manager create cookies to work correctly. If you use one of the following conditions in triggers, we’ll set a cookie:
- Event condition > Traffic source
- Event condition > Returning visitor
- Event condition > Campaign
- Event condition > External referrer
- Multiplicity > Fire tag once per session
- Multiplicity > Fire tag multiple times per session, excluding first
- Multiplicity > Fire tag once per page view
If you don’t want to use these cookies, don’t set these conditions in the trigger. More about cookies
Now we’ll show you how your data can differ after turning off cookies. We’ll also compare other options used for collecting data so that you know how combining them can affect your data.
|Cookies & device fingerprint||No cookies||No device fingerprint||No cookies & device fingerprint|
|Mechanisms used to collect data|
|Visitor’s IP address||Yes / No (3)||Yes / No (3)|
|Capture all traffic|
|New vs. returning visitors|
|Visitor’s location||Country, city||Country, city||Country||Country|
|Channel attribution||Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models||Last-click||Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models|
|Compliant with||Countries without privacy laws,
|Cookie laws||Cookie laws||GDPR, UK GDPR/PECR|
- We’ll set essential cookies that store visitor’s consent decision. Also some triggers in Tag Manager set cookies to work correctly.
- We create a device fingerprint to recognize the visitor’s session. We use it only for 30 minutes.
- You can mask IP addresses for visitors under Administration > Platform > Privacy settings. The IP address informs about visitor’s location. Masking it can enhance visitors privacy because you won’t recognize their full location.
- Each event is a new session.
- You need to add an opt-out form (“do not sell my personal data”).