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Why use the ClickPath feature before creating your funnel?

February 20, 2018

Creating a funnel really starts with learning what users do (or what would you want them to do) to complete a goal. You can look at your Visitor Log, you can imagine how you would do it, or how it should happen. But the best way is to get the most precise data. And that’s when the Piwik PRO Click Path feature comes in.

You have to start by setting up your goals (the same goals, for which you’ll create a funnel later). And from this moment on, Click Path will do the rest of the job.

With reverse engineering, it will show you the most popular paths your users take to complete the specified goal. So all you have to do now is to find patterns or most popular paths.

You don’t need to focus on every possible step your visitors could take. Try to focus on 3 most important pieces of information (which should result in having at least 2 or 3 funnel ideas for your website):

  • The most popular beginning (first step) of your conversion process.
  • 2-3 most popular steps in the middle of the conversion process.
  • The most popular (most frequently repeated) final step before goal conversion.