Audience Manager is a module that lets you create and manage audiences of visitors. To gain information about visitors, Audience Manager relies on data collected by Analytics. Additionally, you can import data from your sources, for example, from your CRM or other data platform.
After creating an audience, you can use it to fire tags in Tag Manager — in the trigger setup, you can choose to run a tag for a selected audience. Or, you can export your audience to other advertising tools, such as Google Ads, Facebook, or your tool. Read through our section about Audience Manager, to learn how to work with this tool.