Export an Audience to Facebook

When you’re advertising on Facebook and want to reach people with certain traits, you’re using audiences. Facebook lets you define audiences based on the information they have about Facebook users.

But, when you have a Facebook pixel on your website, you can target Facebook users who visited your site. This way you can show ads to people who already know your business.

Yet, with the basic setup, the definition of such an audience is limited. With Piwik PRO Audience Manager, you can create and export an audience with more detailed information about your website’s visitors and target people more precisely.

Create an audience in Audience Manager

First, you need to define an audience in Piwik PRO Audience Manager.

To create a new audience, follow these steps:

  1. Log in to Piwik PRO.
  2. Go to Menu > Audience Manager.
  3. In the left-side menu click Create new audience.
  4. Name the audience.
  5. Set up conditions for your audience by dragging and dropping Attributes and Events from the right-side menu.
  6. When done, click Save.

Create a tag for an audience export

When we have the audience ready, we need to create a tag that will pass the information about this audience to Facebook. For that, we’ll use a Facebook Pixel tag.

To create a tag for an audience export, follow these steps:

  1. Log in to Piwik PRO.
  2. Go to Menu > Tag Manager.
  3. In the left-side menu click Create new tag.
  4. Name the tag.
  5. Pick a Facebook Pixel tag template and click Save.
  6. Paste the pixel ID.
  7. Toggle Export audience to Facebook Ads Manager.
  8. Select an audience from a drop-down menu.
  9. By default, the advanced tag settings will be set for Remarketing and Respect visitor privacy will be turned on. This setting will work together with Consent Manager and the tag will work only for visitors who consent to advertising cookies.
  10. In Tag triggers, select + Existing trigger and pick All page views, as you want to fire the global site tag on every page of your website.
  11. Click Edit the trigger and under Trigger Conditions choose Trigger for chosen audiences.
  12. Set the condition to Audience is Your New Audience.
  13. When done, click Save for a trigger and click Save for a tag.

Create an audience on Facebook

With an audience and tag at hand, you can create a custom audience on Facebook to target people who visited your site.

To create a new custom audience on Facebook, follow these steps:

  1. Log in to Facebook Business Manager.
  2. Go to your web’s account.
  3. Navigate to Menu > Audiences.
  4. Click the Create Audience dropdown and select Custom Audience.
  5. Click Website Traffic.
  6. Chose the pixel you used for creating the tag in Piwik PRO.
  7. Name the audience.
  8. Click Create Audience.

Tip: Depending on the size of the audience you may wait a day or more until Facebook records your request for an audience.

Check the audience on Facebook

After some time, you may check up on your exported audience and see if the number of people is growing. Keep in mind, that people from your website need to be Facebook users in order to show up in this audience. So, the number you see may be way lower than the number of visitors you’ve seen in Piwik PRO Audience Manager.

To check your audience in Facebook Ads, follow these steps:

  1. Log in to Facebook Business Manager.
  2. Go to your web’s account.
  3. Navigate to Menu > Audiences.
  4. View the audience on the list.

Tip: Once you have the exported audience ready, you can create an audience with interests similar to the people from your exported audience. Go to Facebook > Audiences > Create Audience > Lookalike Audience.

Was this article helpful?

of people found this helpful

Technical Support

If you have any questions, drop us a line at support_SPC@piwik_SPC.pro.

We’re happy to help!