How can I turn off device fingerprinting for visitors?

Administration

Needed permissions: owner

Sometimes you may want to turn off device fingerprinting and not use it to recognize visitors and their session. It could be because you want to stay compliant with some privacy laws or for other reasons.

Device fingerprinting is a way to identify a device or browser based on their unique settings. We create a device fingerprint to recognize the visitor’s session and use it only for 30 minutes. If you turn it off, your data will be less accurate. We’ll explain that at the end of this article.

To turn off device fingerprinting, follow these steps:

  1. Go to Menu > Administration.
  2. Navigate to Websites & apps.
  3. On the left, pick a website or app you want to work with.
  4. In Settings, scroll until you see Privacy.
  5. Ask visitors for consent needs to be turned off.
    Ask visitors for consent (off)
  6. Turn off Use device fingerprinting.
    Use device fingerprinting (off)
  7. Click Save.

Comparison of options

Now we’ll show you how your data can differ after turning off device fingerprinting. We’ll also compare other options used for collecting data so that you know how combining them can affect your data.

Cookies & device fingerprint No cookies No device fingerprint No cookies & device fingerprint
Mechanisms used to collect data
First-party cookies (1) (1)
Local storage
Device fingerprint (2) (2)
Visitor’s IP address Yes / No (3) Yes / No (3)
Visitor ID
Collected data
Capture all traffic
New vs. returning visitors
Visitor’s session (4)
Visitor’s location Country, city Country, city Country Country
Events
Traffic sources
Channel attribution Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models Last-click Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models
Privacy laws
Compliant with Countries without privacy laws,
CCPA (5)
Cookie laws Cookie laws GDPR, UK GDPR/PECR
  • We’ll set essential cookies that store visitor’s consent decision. Also some triggers in Tag Manager set cookies to work correctly.
  • We create a device fingerprint to recognize the visitor’s session. We use it only for 30 minutes.
  • You can mask IP addresses for visitors under Administration > Platform > Privacy settings. The IP address informs about visitor’s location. Masking it can enhance visitors privacy because you won’t recognize their full location.
  • Each event is a new session.
  • You need to add an opt-out form (“do not sell my personal data”).

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