How can I ignore tracking URL parameters?

If you find your reports cluttered with long and irrelevant query strings, you may want to tidy them up. You can cut the part of the string and show the simpler version of the URL in the report. For example, instead of clearbank.com/product-tour/?searchResultPosition=1 you can have clearbank.com/product-tour/.

Some query parameters are important because they relate to the internal search or hold information about the referrer. But lots of parameters can be omitted. If you want to ignore some URL parameters, create the full list of all parameters that you use on your website, and then select parameters that are not important for you.

You can ignore tracking URL parameters for each website or app, or for the whole account.

For a website or app

To exclude URL parameters for a website or app, follow these steps:

  1. Go to Menu > Administration.
  2. Navigate to Websites & Apps.
  3. On the left, select the website you want to work with.
  4. In Settings, scroll down until you see Blacklisting.
  5. Type the URL parameters.
Exclude URL parameters for a website or app.

For the whole account

To exclude URL parameters for the whole account, follow these steps:

  1. Go to Menu > Analytics settings.
  2. Navigate to Settings.
  3. In Global list of Query URL parameters to exclude, type the URL parameters.
  4. Exclude URL parameters for the whole account.
  5. Click Save.

Tip: For our website, we decided to exclude these parameters: _hssc, __hstc, __hsfp, hsCtaTracking, fbclid, ttv.

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