When you collect some data from visitors who don’t consent using a 30-minute cookie, you’ll see their data mixed with data from other visitors. In this article, we’ll show you how to keep that data apart.
Create a segment for no-consent traffic
To create a segment for anonymous traffic, follow these steps:
- Go to Menu > Analytics.
- At the top of any open tab like Dashboards, Reports, Custom reports, Goals, or Ecommerce, you will find segments. Click the + button.
- Click Manage segments.
- Click Add new segment.
- Name the segment, for example,
No-consent traffic
. - In Visibility, set: Author or All users. The All users option lets you share this segment with other teammates.
- Set the following condition:
IPv4 address equals 0.0.0.0
.
Note: If Collect data using a 30-minute cookie is turned on, visitors’ IP addresses are fully masked. This is how they look in reports: 0.0.0.0. This is why you can use this condition to filter out non-consent traffic.
- Click Create segment.
Create a segment for consent traffic
To create a segment for known traffic, follow these steps:
- Go to Menu > Analytics.
- At the top of any open tab like Dashboards, Reports, Custom Reports, Goals, or Ecommerce, you will find segments. Click the + button.
- Click Manage segments.
- Click Add new segment.
- Name the segment, for example,
Consent traffic
. - In Visibility, set: Author or All users. The All users option lets you share this segment with other teammates.
- Set the following condition:
IPv4 address not equals 0.0.0.0
.
Note: If Collect data using a 30-minute cookie is turned on, visitors’ IP addresses are fully masked. This is how they look in reports: 0.0.0.0. This is why you can use this condition to filter out non-consent traffic.
- Click Create segment.
Compare both traffics
After creating segments, you will be able to apply them to your dashboards, core reports, and custom reports. Here’s an example of a comparison of both traffics.

Note: We’ve observed that when a business uses a consent form on the website, about 25 to 75 percent of visitors don’t agree to tracking or don’t make a consent decision.