How can I separate anonymous traffic from known traffic?

Necessary tools: Analytics (new) + Consent Manager

When you use Consent Manager with an option of anonymous data tracking, you’ll collect full data from visitors who consent and non-identifiable data from visitors who don’t consent or don’t make a decision. In reports, you’ll see mixed data from both sources, and you may want to segment it to have a better view of each type of traffic.

In this article, we’ll show you how to separate these two traffics.

Create a segment for no-consent traffic

To create a segment for anonymous traffic, follow these steps:

  1. Go to Menu > Analytics (new).
  2. At the top of any open tab like Dashboards, Reports, Custom reports, Goals, or Ecommerce, you will find segments. Click the + button.
  3. Add a segment in Piwik PRO.
  4. Click Manage segments.
  5. Click Add new segment.
  6. Name the segment, for example, No-consent traffic.
  7. Choose the Visibility option: Author or All users. The All users option lets you share this segment with other teammates.
  8. Set the following condition: IPv4 address equals 0.0.0.0.
  9. Apply conditions to a segment in Piwik PRO.

    Note: When you use Anonymous data tracking, Piwik PRO masks the visitor’s IP address. The IP addresses appear with zeros in reports: 0.0.0.0. This is why you can use this condition to filter out non-consent traffic.

  10. Click Create segment.

Create a segment for consent traffic

To create a segment for known traffic, follow these steps:

  1. Go to Menu > Analytics (new).
  2. At the top of any open tab like Dashboards, Reports, Custom Reports, Goals, or Ecommerce, you will find segments. Click the + button.
  3. Click Manage segments.
  4. Click Add new segment.
  5. Name the segment, for example, Consent traffic.
  6. Choose the Visibility option: Author or All users. The All users option lets you share this segment with other teammates.
  7. Set the following condition: IPv4 address not equals 0.0.0.0.
  8. Apply conditions to a segment in Piwik PRO.

    Note: When you use Anonymous data tracking, Piwik PRO masks the visitor’s IP address. The IP addresses appear with zeros in reports: 0.0.0.0. This is why you can use this condition to filter out consent traffic.

  9. Click Create segment.

Compare both traffics

After creating segments, you will be able to apply them to your dashboards, core reports, and custom reports. Here’s an example of a comparison of both traffics.

Compared segments in Piwik PRO.

Note: We’ve observed that when a business uses a consent form on the website, about 25 to 75 percent of visitors don’t agree to tracking or don’t make a consent decision.

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