Sometimes you may want to turn off device fingerprinting and not use it to recognize visitors and their session. It could be because you want to stay compliant with some privacy laws or for other reasons.
Device fingerprinting is a way to identify a device or browser based on their unique settings. We create a device fingerprint to recognize the visitor’s session and use it only for 30 minutes. If you turn it off, your data will be less accurate. We’ll explain that at the end of this article.
To turn off device fingerprinting, follow these steps:
- Go to Menu > Administration.
- Navigate to Websites & apps.
- On the left, pick a website or app you want to work with.
- In Settings, scroll until you see Privacy.
- Ask visitors for consent needs to be turned off.
- Turn off Use device fingerprinting.
- Click Save.
Now we’ll show you how your data can differ after turning off device fingerprinting. We’ll also compare other options used for collecting data so that you know how combining them can affect your data.
|Cookies & device fingerprint||No cookies||No device fingerprint||No cookies & device fingerprint|
|Mechanisms used to collect data|
|Visitor’s IP address||Yes / No (3)||Yes / No (3)|
|Capture all traffic|
|New vs. returning visitors|
|Visitor’s location||Country, city||Country, city||Country||Country|
|Channel attribution||Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models||Last-click||Last-click, position-based, first-click, last-non-direct-click, time-decay, linear and custom models|
|Compliant with||Countries without privacy laws,
|Cookie laws||Cookie laws||GDPR, UK GDPR/PECR|
- We’ll set essential cookies that store visitor’s consent decision. Also some triggers in Tag Manager set cookies to work correctly.
- We create a device fingerprint to recognize the visitor’s session. We use it only for 30 minutes.
- You can mask IP addresses for visitors under Administration > Platform > Privacy settings. The IP address informs about visitor’s location. Masking it can enhance visitors privacy because you won’t recognize their full location.
- Each event is a new session.
- You need to add an opt-out form (“do not sell my personal data”).