How can I migrate from Matomo to Piwik PRO?

Migrating from Matomo (formerly Piwik) to Piwik PRO is quite easy and lets you transfer most of your data to the new platform. 

During the migration process, we’ll take the following steps:

  1. Prepare a copy of the database from the Matomo (Piwik) account. If you’re migrating from the Matomo paid account, you’ll need to ask its customer service for a copy of the database.
  2. Create a Piwik PRO account and upload the database copy.
  3. Migrate websites, users, and permissions to Piwik PRO.

After the migration, you’ll need to take the following steps:

  1. Change the tracking code on your websites to the Piwik PRO tracking code to enable Tag Manager, Consent Manager, and Audience Manager.
  2. Optionally, update your applications to use Piwik PRO’s API.

If you’re considering the migration, here’s a list of main differences between those two products:

Feature Matomo (Piwik) Piwik PRO
Advanced custom reports in Analytics
Segments for historical data
Page-to-page and event funnels
Compare date ranges
Compare segments
Advanced Tag Manager
Audience Manager
Consent Manager
White label
UI in English, German, Finish
Meta sites with permissions
User groups with permissions
Enterprise technical support
Google Search Console integration
Google Ads integration
Advanced SharePoint integration

For more on Piwik PRO and the migration, contact us at We can give you a tour, run a trial, or start the migration process.

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