What is bounce rate?

Bounce rate is the percentage of visitors who click out from your website after viewing only one page. But there’s a slight nuance to how the bounce is counted.

If the visitor performs an action on one page, for example, types in a query to the search, clicks to download the file, or signs up for a newsletter, and then leaves, the bounce will not be counted, even though the visitor viewed only one page.

To make it more clear for you, here’s an example:

  • Somebody visits page A > downloads the file
  • Somebody visits page A
  • Somebody visits page A > page B
  • Somebody visits page A

The bounce rate for the page A is 50%. Four sessions started with page A and during two sessions (2 and 4) visitors didn’t move to another page nor performed any further actions.

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