Guides
Analytics for beginners
In this twelve-chapter guide, we’ll lead you through the basics of web analytics and the use of our product. We’ll show you how to build a solid tracking plan and where to look for useful metrics. Move along and enjoy your read.
Analytics for advanced analysts
In the second guide, we’ll show you how to use Analytics and Tag Manager to collect additional information like button clicks or newsletter signups. We’ll explain powerful features like goals, user flow and funnels. Read on and enjoy this guide.
Tag Manager for beginners
In this guide, we’ll explain basic elements in Tag Manager –– tags, triggers, variables and data layer. We’ll show you how to add a tag, check it in debug mode and publish it to your site or app. Read on and enjoy this guide.
Support articles
Getting started
Learn how to add a container or tracking code to your site or app, collect additional data, organize data and use settings.
Privacy
Learn about the data collected, cookies used, privacy laws like GDPR, CCPA, CNIL and more.
Collecting data
Learn how to collect basic and additional data like custom dimensions, custom events, videos and more.
Reports
Learn how to use core reports, custom reports, goals, funnels, user flow, dashboards and segments in Analytics.
Tags, triggers & variables
Learn how to set up tags and triggers, create custom variables, use data layer and more.
Customer data platform
Learn how to create audiences and activate data for tools like Slack, Microsoft Teams, Mailchimp, Zapier and more.
Integrations
Learn how to connect Piwik PRO with tools like Google Ads, Google Search Console, SharePoint and more.
Migrating from GA3/GA4/GTM
Learn how to set up Piwik PRO after using GA3, GA4 and Google Tag Manager.
Audience manager (deprecated)
Learn how to build and set up audiences, work with attributes and connect to third-party tools.