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Actions Reports – A/B Testing

February 20, 2018

A/B Testing is a great way to compare two different designs or content choices on your website, it lets you analyze your A/B Tests data and easily decipher which performs better. A/B Tests are a great way to optimize your website by analyzing a number of actions, bounce rate, exit rate among other metrics.

There are a number of tools dedicated to run A/B Tests, like Optimizely and Piwik PRO offers an easy-to-implement Optimizely Integration. This integration provides multidimensional insights and data visualizations: you’ll get three additional types of report: Visitors (number of visits, bounce rates, actions, average time on page), Actions (detailed statistics about the conducted actions and click path) and Goals(conversion details based on your variations).

Helpful tip: if you have an e-commerce business, A/B Testing integrated with Optimizely allows you to generate reports for such data as: orders, average order value, revenue per visit, abandoned carts revenue left in carts among many others.

You can learn more about Piwik PRO A/B Test Tracker (the Optimizely Integration)