Why do visitors’ IP addresses end with zeros?

Administration

Visitors’ IP addresses end with zeros because they are masked. IP masking occurs when any of the following options is turned on:

  • Administration > Sites & apps > Privacy > IP masking > Mask IP addresses (on)
  • Administration > Settings > Privacy > IP masking > Mask IP addresses (on)
  • Administration > Sites & apps > Privacy > Ask visitors for consent (on) > When visitors don’t consent > Collect data using a 30-minute cookie (on) 
  • Administration > Sites & apps > Privacy > Ask visitors for consent (on) > When visitors don’t consent > Collect data without using cookies (on) 

Here are the different levels at which an address can be masked. In reports, you’ll see 000 instead of xxx.

  • Full IP address: 192.168.111.255 or 1050:0000:0000:0000:0000:0000:0000:0000
  • Masked at level 1: 192.168.100.xxx or 1050:0000:0000:0000:xxxx:xxxx:xxxx:xxxx
  • Masked at level 2: 192.168.xxx.xxx or 1050:0000:0000:xxxx:xxxx:xxxx:xxxx:xxxx
  • Masked at level 3: 192.xxx.xxx.xxx or 1050:0000:xxxx:xxxx:xxxx:xxxx:xxxx:xxxx
  • Masked at level 4: xxx.xxx.xxx.xxx or 1050:00xx:xxxx:xxxx:xxxx:xxxx:xxxx:xxxx
  • Fully masked: xxx.xxx.xxx.xxx or :: (short version for 0000:0000:0000:0000:0000:0000:0000:0000)

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