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Audience Manager Overview

January 29, 2018

Audience Manager helps you collect and combine data from different data sources, create audiences and use them in other components of Piwik PRO Marketing Suite, as well as to export them to third-party advertising and marketing platforms.

Audience Manager is a tool which stores visitor’s data in one profile. It collects data from various sources:

  • Analytics visitor data (browser, OS, device, location, referrer) – If you have Audience Manager enabled, by default it receives data from the Analytics in real-time.
  • Forms – data saved from any form filled in and submitted by the visitor
  • CSV files – data imported from external sources
  • Note: data is always stored per website. One profile is not shared across multiple websites.