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Audiences Overview

January 29, 2018

Available from version: 5.0.0 (Audience Manager required)

Once the data is being collected, the next step is to create audiences. An audience is a set of profiles that meets certain criteria, which are important for your business. For example prospects from Germany that use smartphones. You can segment the profiles by events or attributes, using OR and AND conditions to include the desired subset of visitors.

Then you use the audiences in other components of Piwik PRO Marketing Suite, as well as export them to third-party advertising and marketing platforms.