Create a trigger

Each tag needs a trigger that will tell the tag when and where to fire. For example, a tag displaying a pop-up can be fired for visitors who viewed a pricing page.

In Tag Manager, you can use several triggers with conditions that will precisely point the firing moment. In this article, we’ll explain how to create a trigger and set up its conditions.

There are two ways to create a trigger — while setting up a tag or in the trigger section.

To create a trigger, follow these steps:

Trigger section

1. Go to Menu > Tag Manager.
2. Navigate to Triggers.
3. Click + Create new trigger.

While creating a tag

1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. In Tag triggers, click + New trigger.

Then the process is the same for both cases

4. Name the trigger.
5. In Event type, choose the trigger type. For example, a page view.



Tip: For more about trigger types, see a full list of triggers in Tag Manager section.

6. In Trigger conditions, define conditions for the trigger. For example, Page URL contains pricing.



Tip: Each trigger has a different set of conditions, therefore, we advise you to learn more about each event type.

7. In Audiences, pick an audience for which you want to display the trigger. For example, we’ve got an audience Apple product users and we want to run our tag only for visitors from this audience.



Tip: For more about audiences, read Create an audience.

8. In Multiplicity, set how often you want to fire the tag. For example, Fire tag multiple times.



9. When you’re done, click Save for the trigger.
10. If you’re setting up a trigger while creating a tag, click Save for the tag.
11. If you’re setting up a trigger in a trigger section, after creating a trigger you can add it to the tag.