Each tag needs a trigger that tells the tag when and where to fire. For example, a popup tag may need a page view trigger that activates it when someone visits a page, while a custom event tag may need a click trigger that activates it when someone clicks a sign-up button, and so on.
Triggers can be set up either when you’re creating a tag or separately in a trigger section. The same trigger can be used for multiple tags, and a tag can have multiple triggers. There are many possibilities.
In this article, we’ll go over the basics of adding a trigger.
To add a trigger, follow these steps:
Trigger section
1. Go to Menu > Tag Manager.
2. Navigate to Triggers.
3. Click Add a trigger.
When creating a tag
1. Go to Menu > Tag Manager.
2. Navigate to Tags.
3. Select the tag you want to work with.
4. In Tag triggers, select Add a trigger.
Then the process is the same
5. In Trigger type, choose a type. Example: Click.
Tip: Each trigger type is described in this section.
6. Click Next.
7. Name the trigger. Example: Sign-up link click.
8. Set up the trigger. Each trigger type has different settings available.
9. Turn off Wait for tags before loading the next page.
10. In Event conditions, define the event conditions. Example: Click URL contains signup.
Tip: Each trigger has a different set of conditions. You can learn more about each condition in this article.
11. In Audiences, select the audience you want the trigger to apply to. For example, choose Pricing page visitors to fire the tag when someone from this audience clicks the sign-up link.
Note: Audiences don’t work for a page view trigger. You can use an audience detection trigger instead.
Tip: Learn how to create an audience.
11. In Multiplicity, set how often the tag should be fired. Example: Many times during a session.
12. When you’re done, click Add. Voila.
What’s next?
Your trigger is now saved, but it won’t fire a tag until you assign it to one.
1. Assign the trigger to a tag.
Go to Menu > Tag Manager > Tags, open the tag you want to use, and select Choose existing trigger in Tag triggers. Select your trigger and save the tag. If you created the trigger while setting up a tag, you can skip this step.
2. Test your setup.
Use debug mode to check whether the tag fires when the trigger conditions are met.
3. Publish your changes.
Once everything works as expected, return to Tag Manager and click Publish to make your changes live.