A form submission trigger fires a tag when a visitor submits a form on a page on your site. By default, it fires the tag for any form on any page. However, you can change its settings so that the tag fires for a specific form, specific page or under specific conditions.
Here’s a list of conditions available in this trigger.
Event conditions
| Condition type | Description | Example |
|---|---|---|
| Form ID | Fires the tag when a visitor submits a form with the selected ID. | Form ID contains contact-form |
| Form URL | Fires the tag when a visitor submits a form that sends a request to the selected page URL. | Form URL equals https://clearbank.com/contact-requests |
| Form Classes | Fires the tag when a visitor submits a form with the selected CSS class. | Form Classes contains emergency-contact |
| Form Name | Fires when a visitor submits a form with the selected name. | Form Name equals emergencyContact |
| Page URL | Fires the tag when a visitor submits a form on a page with the selected page URL. For example, a visitor submits a form on https://clearbank.com/product-tour. |
Page Url equals https://clearbank.com/product-tour/ |
| Page path | Fires the tag when a visitor submits a form on a page with the selected page path. For example, a visitor submits a form on the page that contains the path /product-tour. |
Page Path contains /product-tour |
| Page hostname | Fires the tag when a visitor submits a form on a page hosted on the selected domain. For example, a visitor submits a form on the page that is hosted on clearbank.com. |
Page Hostname equals clearbank.com |
| Referrer | Fires the tag when a visitor a visitor submits a form on a page to which they were directed by the selected referrer. This referrer is internal, meaning that it belongs to the same domain as your site. For example, a visitor comes from https://clearbank.com/blog and submits a form. |
Referrer equals https://clearbank.com/blog |
| External referrer | Fires the tag when a visitor submits a form on a page to which they were directed by the selected external referrer. This referrer is external, meaning that it has a different domain than your site. For example, a visitor comes from https://google.com and submits a form. |
External referrer equals https://google.com |
| Campaign | Fires the tag when a visitor submits a form on a page to which they were directed by the selected campaign (based on the utm_campaign parameter). | Campaign equals winter-promo |
| Traffic source |
Fires the tag when a visitor submits a form on a page to which they were directed by the selected traffic source and the selected element is present. Possible values: campaign, organic search, social, referral, direct. |
Traffic source equals direct |
| Returning visitor | Fires the tag when a visitor is a returning visitor and submits a form. The returning visitor is recognized by Tag Manager, which uses the stg_returning_visitor cookie. | Returning visitor is true |
| Variable-based conditions | Any variable you add will appear in the list of conditions and you can use it to define trigger conditions. | –– |
Note: If a form field returns a native HTML5 validation error, the form submission trigger won’t fire your tag.
Tip: Learn more about trigger conditions.