Audience detection (CDP) trigger

An audience detection (CDP) trigger fires a tag when a visitor is a member of any or a specific audience. Membership is checked at the beginning of a session and periodically during the session.

Here’s a list of conditions available in this trigger.

Condition type	Description	Example
Page URL	Fires the tag when a visitor is a member of any or a specific audience and visits a page with the selected page URL. For example, a visitor is a member of the `Apple users` audience and visits `https://clearbank.com/product-tour/`.	`Page Url equals https://clearbank.com/product-tour/`
Page path	Fires the tag when a visitor is a member of any or a specific audience and visits a page with the selected page path. For example, a visitor is a member of the `Apple users` audience and visits `/product-tour`.	`Page Path contains /product-tour`
Page hostname	Fires the tag when a visitor is a member of any or a specific audience and visits a page on a website with the selected hostname. For example, a visitor is a member of the `Apple users` audience and visits a page hosted on `clearbank.com`.	`Page Hostname equals clearbank.com`
History source	Fires the tag when a visitor is a member of any or a specific audience and a specific history event occurs (`pushState`, `replaceState`, `popState` or `hashchange`). For more on the `history` object, see this article	`History source equals pushState`
History fragment	Fires the tag when a visitor is a member of any or a specific audience and visits a page where the hash in the page URL matches the selected condition.	`History fragment equals pricing` Example URL: https://example.com/#pricing
Old history fragment	Fires the tag when a visitor is a member of any or a specific audience and visits a page where the previous hash in the page URL matches the selected condition. For more on the `hashchange` event, see this article.	`Old history fragment equals about-us` Example previous URL: https://example.com/#about-us
History state	Fires the tag when a visitor is a member of any or a specific audience and visits a page where the history state in the page URL matches the selected condition. For more on the `history.state` property, see this article.	`History state is set` or `History state equals my-state`
Old history state	Fires the tag when a visitor is a member of any or a specific audience and visits a page where the previous history state in the page URL matches the selected condition. For more on the `history.state` property, see this article.	`Old history state is set` or `Old history state equals my-state`
Referrer	Fires the tag when a visitor is a member of any or a specific audience and visits a page to which they were directed by the selected referrer. This referrer is internal, meaning that it belongs to the same domain as your site. For example, a visitor is a member of the `Apple users` audience and comes from `https://clearbank.com/blog`.	`Referrer equals https://clearbank.com/blog`
External referrer	Fires the tag when a visitor is a member of any or a specific audience and comes to your site from the selected referrer. This referrer is external, meaning that it has a different domain than your site. For example, a visitor is a member of the `Apple users` audience and comes from `https://google.com`.	`External referrer equals https://google.com`
Campaign	Fires the tag when a visitor is a member of any or a specific audience and comes to your site from the selected campaign (based on the utm_campaign parameter).	`Campaign equals winter-promo`
Traffic source	Fires the tag when a visitor is a member of any or a specific audience and comes to your site from the selected traffic source. Possible values: campaign, organic search, social, referral, direct.	`Traffic source equals direct`
Returning visitor	Fires the tag when a visitor is a member of any or a specific audience and is a returning visitor. The returning visitor is recognized by Tag Manager, which uses the stg_returning_visitor cookie.	`Returning visitor is true`
Variable-based conditions	Any variable you add will appear in the list of conditions and you can use it to define trigger conditions.	–

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