Data layer event trigger

A data layer event trigger fires a tag on a chosen data layer event on all pages, but you can adjust its conditions so that the tag fires for a certain page.

You can choose from the following conditions:

• Event: Fires when a chosen custom event occurs in dataLayer. For example, you can fire a tag when a visitor adds a product to a shopping cart. (This is a required condition for an event trigger.)
• Page URL: Fires when an event occurs on a page with the chosen page URL. For example, a visitor is on https://clearbank.com/product-tour and an event happens.
• Page path: Fires when an event occurs on a page with the chosen page path. For example, a visitor is on /product-tour and an event happens.
• Page hostname: Fires when an event occurs on a website with the chosen hostname. For example, an event happens on all pages for clearbank.com.
• Referrer: Fires when an event occurs on any page to which the visitor was referred by the chosen referrer. For example, a visitor comes from https://clearbank.com/blog to any page and an event happens on that page.
• External referrer: Fires when an event occurs on any page to which the visitor was referred by the chosen external referrer. For example, a visitor comes from https://medium to any page on your website and an event happens on that page.
• Campaign: Fires when an event occurs on any page to which the visitor was referred by the chosen campaign (based on a utm_campaign parameter).
• Traffic source: Fires when an event occurs on any page to which they came from the chosen traffic source: campaign, organic serach, social, referral, direct.
• Returning visitor: Fires when an event occurs for a returning visitor (this mechanism is based on the Piwik PRO Tag Manager cookie).
• Variables: Any added variable will show up on the list of conditions and you can use it to define trigger conditions.